A new Government initiative will see call-blocking devices aimed at stopping nuisance cold calls installed in the homes of the most vulnerable people in the UK, including the elderly and those suffering from dementia.
The trueCall devices can block all calls from numbers not on a pre-set list of trusted callers. The technology can also provide an option whereby callers can enter a PIN code to get through to the person or be directed to a friend or relative.
Introducing the scheme, Prime Minister Theresa May said the Government was determined to clamp down on the activities of nuisance call firms, as vulnerable people have been tricked out of thousands of pounds
As Lord Harris, chairman of National Trading Standards, which trialled a similar scheme last year said, the impact of nuisance calls, both emotionally and financially cannot be understated. Following that initiative, a survey found that 93 per cent of those who participated in the scheme felt safer in their homes, including one person who had previously paid £150,000 to a scam caller.
The chief executive of Dementia UK, Hilda Hayo, also welcomed the initiative and said that people with dementia are particularly vulnerable to nuisance callers who offer bogus services and financial schemes.
According to Dementia UK, they receive frequent calls to their national helpline from family members who are concerned that a relative with dementia has fallen prey to rogue traders.
She added that such calls can have not only a negative financial impact but can also lead to psychological affects, such as anxiety, depression and a loss of self-esteem.