A supermarket is to begin “Slow Shopping” trials to help elderly and vulnerable customers with dementia, a report says.
Sainsbury’s new scheme is designed to help dementia sufferers with their weekly shop.
Slow Shopping customers will benefit from chairs placed at the end of aisles to allow for regular rest breaks, as well as free fruit, ginger biscuits and Victoria sponge cakes for mid-shop nourishment.
The first trial is due to take place in Gosforth, Newcastle-upon-Tyne, from 1pm to 3pm each Tuesday.
The scheme comes as a response to a recent survey which revealed that eight out of 10 of the 850,000 Britons living with dementia list shopping as their favourite activity.
However, one in four of those who have been diagnosed have given up shopping due to the demanding nature of busy high-streets and supermarkets.
Katherine Vero, founder of Slow Shopping, said she had found it hard to go shopping in Newcastle after her mother was diagnosed with dementia.
“My mum used to love shopping but as her dementia developed it became increasingly difficult and stressful for us both”, she said.
“But I didn’t want her to stop going out and become isolated. I wondered if there was a way to help us enjoy shopping.
“After she passed away I was inspired to come up with the idea of Slow Shopping and was delighted when Sainsbury’s agreed to help me trial it. I hope other retailers will follow.”