The Eleanor Healthcare Group of companies was founded in 1979 and for 40 years since then, we have developed extensive experience, knowledge and skills in the healthcare sector.
By drawing on our in-depth understanding of the needs of both service users and our clients, we are ideally placed to deliver the high quality, person-centred, cost-effective services that our service users and clients look for.
Over the years, we have developed and grown, and today we are an independent provider of wide-ranging care services, including home care, non-emergency patient transport and residential care for people with learning disabilities and/or other complex needs. Eleanor Health Care Group is one of the fastest growing health and social care groups in the UK, employing more than 2000 employees across operative sites.
Objectives of this Role
Assist in the development and implementation of the company’s brand strategy
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for measuring program success
Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Daily and Monthly Responsibilities
Support the Senior management team in evaluating and establishing the marketing plan and strategy by assembling and analysing sales forecasts, setting objectives, planning, and organizing promotional presentations, and updating calendars
Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
Liaise with suppliers and get quotes for new concepts