Privacy Policy
This Privacy Policy describes how Eleanor Nursing and Social Care Ltd. and its associated businesses ("Eleanor", "we", "us", or "our") collect, use and protect your personal data. This policy applies to data we collect through our website, during the provision of care services, at our physical locations (including CCTV use) and in the course of our business operations.
Who We Are
Eleanor operates care homes, home care branches and other related facilities across the country. Our services involve processing personal data of residents, staff, applicants, visitors and website users.
- Data Controller: Eleanor Healthcare Group
- Registered Office: 3rd Floor, T Bromley, 17 London Road, Bromley BR1 1DE
- Contact: (DPO): [email protected] | 020 8690 2406
- Data Protection Officer (DPO): Katie Wordley
What Personal Data We Collect
We collect and process different categories of personal data depending on your relationship with us.
Residents and Service Users:
- Name, date of birth, contact details
- Health and care records
- Emergency contacts
- Photographs (if used for care purposes)
Website Visitors:
- IP addresses, device/browser information
- Contact form submissions
- Cookies and usage analytics
- Job application details
Staff and Job Applicants:
- Name, contact information
- Employment history, references, qualifications
- Background check data
- Payroll and benefits data
Visitors to Our Facilities:
- CCTV footage
- Visitor logs
How We Collect Your Data
We collect personal data:
- Directly from you (e.g., forms, conversations, job applications)
- Automatically through our website (e.g., cookies, analytics)
- From third-party sources (e.g., referees, health professionals, service providers)
Legal Basis for Processing
We rely on the following lawful bases for processing personal data:
- Consent (e.g., marketing, certain health records)
- Contractual necessity (e.g., employment, service provision)
- Legal obligation (e.g., compliance with health and safety laws)
- Vital interests (e.g., emergency medical information)
- Legitimate interests (e.g., CCTV security, analytics)
CCTV Surveillance
We use Closed-Circuit Television (CCTV) across our care homes, branches and other premises for the purposes of:
- Protecting the safety and wellbeing of residents, staff and visitors
- Deterring and investigating incidents and misconduct
Details:
- Coverage: Entrances, corridors, shared communal areas
- Exclusions: CCTV is not used in private areas such as bedrooms or bathrooms
- Signage: Notices are clearly displayed in monitored areas
- Access: Restricted to authorized personnel
- Retention: Footage is retained for a maximum of 30 days unless needed for investigation
Cookies and Website Analytics
We use cookies to enhance website functionality, analyze usage and support marketing. You can manage your cookie preferences through our cookie consent tool.
Cookies may include:
- Essential cookies (site operation)
- Analytics cookies (Google Analytics)
- Third-party cookies (e.g., embedded services)
Who We Share Your Data With
We may share personal data with:
- Healthcare professionals and regulators (for care provision)
- IT service providers (hosting, analytics)
- Recruitment and HR systems
- Legal or law enforcement authorities (when required)
We do not sell your personal data to third parties.
Data Retention
We retain data only for as long as necessary:
- Resident care records: 7 years after end of care
- CCTV footage: 30 days
- Job applications: 6 months unless hired
- Website form data: 12 months
International Data Transfers
Where we use services that transfer data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions.
Your Rights
You have the following rights over your personal data:
- Right to Access – You can request a copy of your personal data.
- Right to Rectification – You can correct inaccurate or incomplete data.
- Right to Erasure – You can request deletion of data in certain circumstances.
- Right to Restrict Processing – You can ask us to limit data use in specific situations.
- Right to Object – You can object to processing for marketing or legitimate interest.
- Right to Data Portability – You can request your data in a machine-readable format.
- Right not to be subject to Automated Decision-Making – We do not use such processes.
To exercise your rights, please contact us using the details in Section 1.
How to Contact Us
If you have questions or concerns, contact:
- Email: [email protected]
- Phone: 020 8690 2406
- Post: 3rd Floor, T Bromley, 17 London Road, Bromley BR1 1DE
How to Complain
If you are dissatisfied with how we process your data, you can contact the Information Commissioner’s Office (ICO):
- Website: https://ico.org.uk
- Phone: 0303 123 1113
- Review Date: This policy will be reviewed annually or in response to significant changes in operations or regulation.
Eleanor for you
Our Partners and accreditations
We are regulated by CQC
